Ai+ is aggressively expanding its audio portfolio in India with five new true wireless earbuds. Targeting every budget segment from ₹699 to ₹1,999, the lineup prioritizes diverse form factors. From the entry-level NovaPods Go to the health-tracking Beats, buyers now have highly specific options designed for varied everyday needs.
The Entry-Level Basics: Go and Air
The foundation of this new launch rests firmly on the budget segment. At the bottom of the pricing ladder sits the NovaPods Go. Priced at just ₹699, this model targets absolute entry-level buyers. It uses 10mm dynamic Brilliance Drivers to push punchy bass. Users get a solid 24 hours of total battery life, peaking at 6.5 hours on a single charge. A 60ms low-latency mode and IPX4 water resistance make it a reliable starter unit.
Stepping slightly up brings us to the NovaPods Air. Slated for an April 17, 2026, sale date, these are priced at ₹899. The brand positions the Air as a balance of style and comfort. Buyers can choose from striking colors like Aqua Blue, Espresso Brown, and Moss Green.
Under the hood, the Air runs on a JL6973 chipset with Bluetooth 5.4. While the single-charge battery dips slightly to 4.5 hours compared to the Go, the call quality sees a massive bump. The Air features a quad-microphone array with Environmental Noise Cancellation (ENC). This is a noticeable upgrade over the basic dual-mic setup found on the cheaper model. The Air also improves gaming latency to 50ms and bumps durability to an IPX5 rating.
The Premium Push: Pro and Beats
Moving past the ₹1,000 mark changes the feature set entirely. The NovaPods Pro retail for ₹1,299. For the price, the spec sheet is incredibly dense. Active Noise Cancellation (ANC) makes an appearance here to block ambient sound. Audio is handled by the same 10mm Brilliance Drivers, but the call hardware gets a massive upgrade to a 6-microphone ENC system. Total battery life stretches to an impressive 30 hours. Most notably, the Pro supports Bluetooth 6.0 and Dual Pairing. Seeing Bluetooth 6.0 in a sub-₹1,500 earbud is rare. It gives this model a distinct connectivity edge over its cheaper siblings. Latency also drops to a sharp 45ms.
For ₹1,599, the NovaPod Beats shifts the focus from pure audio to health tech. This model integrates built-in PPG sensors for real-time heart rate monitoring and SpO2 tracking. It is highly unusual to see blood oxygen tracking in earbuds at this price point. Audio is driven by larger 13mm drivers tuned for a specific, bass-heavy sound profile. ANC is present here as well. The trade-off for these heavy health sensors is battery life. The Beats only manage 4 hours on a single charge.
The Experimental Form Factor: Clips
Finally, the most expensive model in the lineup completely abandons the traditional earbud shape. The NovaPod Clips cost ₹1,999. They feature an open-ear design with a C-shaped connector. This secure clip-on fit targets athletes who need to maintain ambient awareness. Audio relies on 10mm drivers. Battery life sits at 22 hours total, with roughly 4.5 hours per bud. Standard features like a dual-mic ENC system, Bluetooth 5.4, and a 50ms gaming mode round out the spec sheet.
Pricing and Value Analysis
The pricing strategy here is aggressive. Ai+ is clearly trying to flood the sub-₹2,000 market. The jump from ₹699 to ₹1,999 is meticulously staggered. Every ₹200 to ₹300 increase unlocks a specific, tangible feature. Paying ₹899 gets buyers better mics. Paying ₹1,299 unlocks ANC and modern Bluetooth standards.
However, the value proposition shifts at the top end. The Clips charge a premium purely for the open-ear design. At ₹1,999, the internal specs actually step backward compared to the cheaper Pro model. Buyers lose ANC, the 6-mic array, and Bluetooth 6.0. The high cost of the Clips is entirely tied to the specialized housing.
This aggressive rollout gives buyers plenty of options. The Pro stands out as the undeniable value champion. With ANC and Bluetooth 6.0, it easily outclasses many rivals in the ₹1,500 segment. The Beats are a fascinating experiment for fitness enthusiasts, though the 4-hour battery life requires frequent charging. Those holding out for a simple, reliable daily driver with good call quality should stick to the Air. Ultimately, Ai+ has built a highly segmented roster, ensuring there is a specific set of NovaPods for every buyer.
